How Pistakio Grew 10x by Letting Customers Build the Brand
About this episode
Founders Nicola Buffo and Francine Voit discuss how they built Pistakio by involving their community in product decisions.
Two recent grads built Pistakio by letting their community decide every product and turning down Shark Tank and Target. Founders Nicola Buffo and Francine Voit share how they turned a dorm room idea into a fast-growing brand by treating customers like co-developers.
More episodes of Shopify Masters
- She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business
- How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand
- How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between
- The Dropshipping Method That Turns First-Time Sellers Into Million-Dollar Founders
- The Marketing Mistake Most Brands are Making Today (+ How to Fix It)
- How One Ingredient Changed 20,000 Lives and Built a Wellness Empire
Explore listener stats, chart rankings, contacts and more on the Shopify Masters podcast page.