About this episode

The episode discusses how Feel Goods built an eight-figure supplement brand using innovative marketing strategies on TikTok.

The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads.

People in this episode

Host: Shopify

Topics covered

• wellness brand
• TikTok marketing
• entrepreneurship
• organic growth
• transparency

Keywords

• wellness
• supplements
• TikTok
• organic impressions
• entrepreneurship
• marketing strategies

Mentioned in this episode

Organizations: Feel Goods, TikTok

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