About this episode

Melisse Shaban discusses her approach to marketing Aramore, a biotech skin care company, by leveraging Reddit instead of traditional influencers.

Melisse Shaban built Virtue Labs into a hair care brand with more than $50 million in revenue. Now she’s CEO of Aramore, a biotech skin care company with peer-reviewed NAD+ research that’s generated $5 million, and skipping influencers entirely. Instead, she’s sending free products to Reddit strangers and asking for the truth.

Explore listener stats, chart rankings, contacts and more on the Shopify Masters podcast page.