Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers

About this episode

Melisse Shaban discusses her approach to marketing Aramore, a biotech skin care company, by leveraging Reddit instead of traditional influencers.

Melisse Shaban built Virtue Labs into a hair care brand with more than $50 million in revenue. Now she’s CEO of Aramore, a biotech skin care company with peer-reviewed NAD+ research that’s generated $5 million, and skipping influencers entirely. Instead, she’s sending free products to Reddit strangers and asking for the truth.

People in this episode

Guest: Melisse Shaban

Topics covered

• skin care
• entrepreneurship
• marketing strategies
• Reddit
• influencer marketing
• biotech

Keywords

• skin care
• Melisse Shaban
• Reddit marketing
• biotech
• NAD+
• influencers
• Virtue Labs

Mentioned in this episode

Organizations: Virtue Labs, Aramore, Reddit

Products: NAD+

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