ShopTalk Ep. 337 | Alicia Noori – From Crash to Clothing Brand, 2026 Woman of the Year

About this episode

Alicia Noori shares her journey from a life-changing crash to founding Peripheral Apparel, emphasizing themes of resilience and authenticity.

Alicia Noori’s story is the kind that sticks with you. In Episode 337 of ShopTalk, the 2026 Cycle Source Reader’s Woman of the Year opens up about loss, grit, motorcycles, and motherhood—and how a life-changing crash led to the creation of Peripheral Apparel, a brand riders actually want to wear. This one goes deeper than business. It’s about resilience, rebuilding, and staying true to yourself in a culture that demands authenticity. On top of that, Chris and Heather break down the latest in ...

People in this episode

Host: Chris Callen

Guest: Alicia Noori

Topics covered

• resilience
• motorcycles
• entrepreneurship
• motherhood
• authenticity

Keywords

• Alicia Noori
• Peripheral Apparel
• motorcycles
• resilience
• 2026 Woman of the Year

Mentioned in this episode

Organizations: Peripheral Apparel

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