How to Price Your STR with Multiple Base Prices
From Short Term Rental Management by 8 Figure Airbnb and Short Term Rental Real Estate Investor Luke Carl
April 21, 2026 · 15 min
About this episode
Luke Carl discusses using multiple base prices in PriceLabs to optimize pricing for short term rentals.
On this week’s episode of Short Term Rental Management, Luke Carl breaks down his strategy for using multiple base prices (MBPs) in PriceLabs to better capture seasonal demand swings in short term rentals. He explains why a single base price often falls short in markets with extreme pricing differences between low and high seasons, and how setting monthly base rates gives hosts more control and flexibility. Luke also shares practical tips like turning down PriceLabs’ seasonality and demand factors, using bulk edits for efficiency, and keeping the system simple rather than overcomplicating it with too many custom profiles. How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop Plus - stsplus.com Follow us on Instagram Follow us on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
People in this episode
Host: Luke Carl
Topics covered
- pricing strategy
- short term rentals
- seasonal demand
- PriceLabs
- base prices
- real estate management
Keywords
- short term rental
- pricing strategy
- seasonal demand
- PriceLabs
- real estate
- Airbnb
- base prices
Mentioned in this episode
Organizations: PriceLabs, The Short Term Shop, Short Term Shop Plus
Books & works: Smarter Short Term Rentals, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties
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