About this episode

In this episode, Becci McEvoy interviews pricing expert Caroline Cookson about how to price with confidence and empower small business owners in their pricing decisions.

How to price with confidence, with Caroline Cookson Season 9, Episode 78: Show Up and Be Heard Today’s episode of the podcast is an interview with Caroline Cookson, pricing expert and advocate for small business owners confidently charging what they’re worth. Caroline shares actionable advice and mindset shifts to help you feel empowered in your pricing decisions. BOSS THINGS YOU'LL LEARN IF YOU TUNE IN: How to set your prices strategically from the start When and how to raise your prices with confidence How to approach discounting, boundaries, and the emotional side of pricing If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance! ABOUT CAROLINE: Caroline has spent the last 20 years helping businesses figure out what to charge - from global brands you’ve definitely heard of to growing startups you haven’t (yet). She started out at KPMG, got a maths degree from Cambridge, and has led pricing and growth strategy across everything from whisky to honey and healthcare. These days…

People in this episode

Host: Becci McEvoy

Guest: Caroline Cookson

Topics covered

• pricing strategy
• small business
• confidence
• mindset shifts
• discounting
• boundaries

Keywords

• pricing
• confidence
• small business
• discounting
• mindset
• strategy
• growth

Mentioned in this episode

Organizations: KPMG, Cookson Partners

Places: Cambridge

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