About this episode

In this episode, Cat Del Carmen interviews Celina Cooper about marketing strategies and insights from her experience with consumer brands.

What can coaches, consultants, creators, and service providers learn from someone who markets nationally recognized consumer brands? In this episode, I sit down with Celina Cooper, founder of Encompass Marketing, to explore how consumer brands think about marketing, customer loyalty, positioning, and consumer psychology. We talk about her journey from Executive Assistant to building a boutique marketing agency, the leadership lessons she's learned along the way, and why understanding people—not just marketing tactics—is what separates good marketers from great ones. Whether you're building a personal brand, growing a business, or simply love learning how successful companies think, this conversation offers a fresh perspective on marketing beyond the online business world. In this episode, we discuss: How Celina went from Executive Assistant to founding her own marketing agency What working with nationally recognized consumer brands has taught her about marketing The biggest mindset shifts that helped her build a business on her own terms Why understanding people matters more than chasing marketing trends How consumer brands think about customer loyalty and long-term growth What…

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