About this episode

Chanel Tyler discusses her journey from a YouTube executive to a full-time creator, sharing insights on building a sustainable creator business after losing a major income source.

This week in the guest chair is Chanel Tyler, a strategist, creator, and self-described “contentpreneur” who has worked across investment banking, luxury marketing, and YouTube before stepping fully into entrepreneurship. Chanel built her reputation online by sharing trusted product recommendations and insights from her background in beauty marketing. But after years of consulting with a creator commerce platform that generated over 80% of her income, everything changed when the company suddenly shut down. In this episode, Chanel opens up about what it really looks like to rebuild after losing the majority of your income overnight. She shares how she pivoted by diversifying her platforms, leaning deeper into affiliate marketing, launching new creator education programs, and embracing the vulnerability of sharing her personal story — including her journey with hearing loss. If you’ve ever worried about relying on a single income stream or wondered how creators actually make money online, Chanel breaks down the strategy behind building a sustainable creator business. In this episode, Chanel shares: How she built a creator business by combining corporate strategy, content creation…

People in this episode

Host: Nicaila Matthews Okome

Guest: Chanel Tyler

Topics covered

• content creation
• passive income
• affiliate marketing
• entrepreneurship
• income diversification

Keywords

• contentpreneur
• creator business
• affiliate marketing
• income streams
• creator education

Mentioned in this episode

Organizations: YouTube, creator commerce platform, Side Hustle Pro Media

More episodes of Side Hustle Pro

• 511: Monica Cornitcher’s Journey From Personal Loss to Non-Alcoholic Cocktail Success · April 24, 2026 · 44 min
• 510: How I'm Rebuilding After A Hard Season (feat. Monique Shields) · April 17, 2026 · 50 min
• 509: Opening Up About My Journey as an Autism Mom · April 10, 2026 · 32 min
• 508: The Tax Mistakes Side Hustlers Make That Cost Them Thousands (And How to Avoid Them) · April 8, 2026 · 34 min
• 507: The Hidden Cost of Waiting Until You're Ready · March 27, 2026 · 29 min
• 506: 5 Simple Ways to Get Paid for What You Already Know · March 20, 2026 · 24 min

Explore listener stats, chart rankings, contacts and more on the Side Hustle Pro podcast page.