About this episode

In this episode, Mike Garvey shares a comprehensive marketing strategy for aeration and overseeding to prepare lawn care businesses for the fall season.

Spring may be winding down, but the smartest lawn care companies are already planning for fall. In this episode of the Side Hustle Squad Podcast, I break down our complete aeration and overseeding marketing strategy at Coastal Fertilization. From email campaigns and customer follow-up systems to Facebook and Instagram ads, direct mail, SEO, Google Business Profile optimization, route-density marketing, and leveraging our existing customer base, I'm sharing exactly how we're preparing to fill our fall schedule before the season even begins. If you're tired of scrambling for aeration work in September, this episode will help you create demand, build momentum, and maximize one of the most profitable services in the lawn care industry. Whether you're a solo operator or managing multiple crews, you'll walk away with actionable marketing ideas you can implement immediately to make this your best fall season yet. Topics include: Email and text marketing campaigns Facebook and Instagram advertising Direct mail and EDDM strategies SEO and Google Business Profile optimization Route-density marketing tactics Creating urgency and scarcity Turning existing customers into aeration and…

People in this episode

Host: Mike Garvey

Topics covered

• aeration
• overseeding
• marketing strategy
• lawn care
• customer engagement
• seasonal planning

Keywords

• aeration
• overseeding
• marketing
• lawn care
• customer follow-up
• Facebook ads
• Instagram ads
• SEO
• direct mail

Mentioned in this episode

Organizations: Coastal Fertilization, Facebook, Instagram, Google

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