About this episode

Jay Burke discusses his journey in sports marketing and the future of action sports.

Welcome back to another exciting episode of the Silicon Slope Show! In this episode, we dive into the world of sports business with Jay Burke, the Director of Marketing at Woodward Park City. With nearly 30 years of experience in the Utah marketing landscape, Jay shares his journey from the advertising world to his passion for mountains, skiing, and action sports. 00:13 - Introduction and Guest Welcome 00:36 - Jay Burke's Background and Career Beginnings 01:08 - Transition to Ski Resort Marketing 01:54 - Current Role at Woodward Park City 02:25 - Marketing Strategies and Digital Shift 02:47 - Importance of Events and Owned Media 03:52 - Local Paid Media and Market Education 04:38 - Overview of Utah's Outdoor Activities 05:01 - Woodward's Global Presence and History 06:06 - Future Plans for Woodward Urban Centers 06:33 - Year-Round Activities at Woodward 07:39 - Summer Camps and Youth Programs 09:14 - Corporate Partnerships and Brand Collaborations 10:54 - Event Planning and Execution 11:19 - Creation and Success of Point to Point Event 14:20 - Work-Life Balance in the Outdoor Industry 16:07 - Building Community and Youth Culture at Woodward 18:29 - Future Event Collaborations…

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