
Solving Financial Advisors’ Organic Growth Problem with FINNY Founder Eden Ovadia
From Simple, but Not Easy by Morningstar
May 5, 2026 · 27 min · Episode 129
About this episode
Eden Ovadia discusses how FINNY is addressing the organic growth challenges faced by financial advisors through AI and automation.
FINNY founder Eden Ovadia shares how the firm is tackling one of financial advice’s biggest challenges: organic growth. Advisors can spend up to 60 hours to win a single client – consuming their most valuable asset: time. And that doesn’t scale. FINNY’s approach – using AI to identify high-intent prospects and automate outreach – aims to change that. The goal? A more efficient growth engine, especially for advisors with clearly defined niches. In an increasingly competitive business, specialization and smart use of technology can compound over time – separating firms that grow from those that don’t. After all, if you’re not growing, you may be dying on the vine. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
People in this episode
Host: Morningstar
Guest: Eden Ovadia
Topics covered
- financial advisors
- organic growth
- AI in finance
- client acquisition
- technology in business
Keywords
- financial advisors
- organic growth
- AI
- client acquisition
- FINNY
- technology
- automation
Mentioned in this episode
Organizations: FINNY, Simplecast, AdsWizz
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