About this episode

This episode discusses the mistake of chasing follower counts on social media instead of focusing on metrics that drive sales.

Are you spending hours creating content… but not seeing results? If your follower count is growing (or not), but your revenue isn't — this eisode is for you. In this episode of Simple Marketing Academy, I'm breaking down one of the biggest mistakes small business owners make on social media: chasing followers instead of focusing on what actually drives sales. You'll learn: Why follower count is a vanity metric What metrics actually matter for your business 3 simple shifts to turn your social media into a lead-generating tool How to stop the content hamster wheel and start seeing real results If you're ready to stop guessing and start using marketing that actually works — you're in the right place. RESOURCES MENTIONED IN THIS EPISODE: A Simple Guide To Email Marketing For Small Business Owners https://www.youtube.com/watch?v=Zt_tmTHGiK8 Lead Generation & Email Marketing Strategy For Small Businesses https://www.youtube.com/watch?v=cGsomRoRh40 Does Your Small Business Need Lead Magnets? https://www.youtube.com/watch?v=j2YF0XbXoEM FREE Small Business Marketing Resources https://www.foxsocialmedia.com/resources-for-free

People in this episode

Hosts: Jill W. Fox, Tanner J. Fox

Topics covered

• social media marketing
• lead generation
• small business strategy
• content creation
• sales metrics

Keywords

• followers
• vanity metrics
• lead generation
• content strategy
• small business marketing

Mentioned in this episode

Organizations: Fox Social Media, Small Business Marketing Resources

Books & works: A Simple Guide To Email Marketing For Small Business Owners, Lead Generation & Email Marketing Strategy For Small Businesses, Does Your Small Business Need Lead Magnets?

More episodes of Simple Marketing Academy - by Fox Social Media

• Episode 125: What You Need To Do First Before Marketing Your New Business! · March 10, 2026 · 24 min
• Episode 124: A Simple Guide To Email Marketing For Small Business Owners · February 10, 2026 · 17 min
• Episode 123: How To Run A Successful Local Facebook Ad For Your Small Business · January 5, 2026 · 14 min
• How to Market Your Medical Practice in Just 30 Minutes a Day—Without Spending a Fortune · October 16, 2025 · 17 min
• Responding to Negative Reviews – A Step by Step Guide for Small Business Owners · August 28, 2025 · 11 min
• How Can AI Help My Small Business Marketing? · August 15, 2025 · 19 min

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