
Derek Shelton shares his journey of launching a health and wellness center and the importance of acting on long-held ideas.
What happens when you finally act on the idea you’ve carried for years? In the 99th episode of Simply Business , John Jennings sits down with Derek Shelton , Owner and Provider at Optimize You in Evansville (now Newburgh), Indiana. With over 20 years of experience as a nurse practitioner and leadership experience as a Chief Operating Officer in orthopedics, Derek shares how COVID accelerated innovation — and pushed him to pursue his long-standing vision of opening a health and wellness center serving both men and women. They discuss: Why men’s health is often overlooked in traditional medicine The realities of launching in healthcare from pharmacy contracts to compliance The difference between building from scratch vs. leveraging a franchise model Why belief in your product is non-negotiable The power of finally acting on the idea you’ve carried for years Derek’s message is simple: Don’t hesitate. If you’ve been sitting on an idea, this conversation may be the push you need. Subscribe, share, and join us for more real conversations about business, leadership, and making meaningful impact.
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