About this episode

This episode explores the phenomenon of the 'rural reset' as a response to urban burnout among China's post 90s and 00s generation.

China’s post 90s and 00s generation are burnt out, mentally and emotionally drained, and apparently are not getting enough sunlight. While grinding in the city seems to have led to a law of diminishing returns -- typically referred to as ‘involution’ -- many young hopefuls are still seeking opportunity elsewhere. In this episode I explore the phenonmenon of the ‘rural reset’, the idea that one can up sticks and move down to a beautiful rural idyll and live out the dream life running a coffee ...

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