95 // Why I Don't Believe in Niching Down on Etsy (At First)

95 // Why I Don't Believe in Niching Down on Etsy (At First)

August 20, 2026 · 15 min

About this episode

Jacqueline Butler discusses the misconception of needing to choose a niche before starting an Etsy shop and emphasizes the importance of buyer demand.

One of the biggest pieces of Etsy advice I completely disagree with is that you have to pick your niche before you even start your shop. Apparently, somewhere out there, the Etsy Niche Police are waiting to arrest you if you sell a teacher printable, a wedding invitation, and a meal planner in the same shop. I don't think that's true. In fact, I think choosing a niche too early is one of the fastest ways to build your shop around your own assumptions instead of actual buyer demand. Now, don't get me wrong. I absolutely believe that many successful Etsy sellers eventually become known for something. I just don't think you have enough information to force that decision before you've even made your first few sales. So today, we're talking about why I think the market should have a vote before you decide what your niche is... and why I'm asking you not to call the Etsy niche police just yet. 😄 xo, Jacqueline | MENTIONED IN EPISODE | ProfitTreehttps://lifetime.profittree.io/?via=jackie29 | LEARN FROM ME | Etsy Keyword Goldmine https://jacquelinebutler.thrivecart.com/etsykeywordgoldmine/ 1-Hour Etsy Shop Mini-Course www.jacqueline-butler.com/onehouretsyshop Six Figure Etsy Seller…

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Host: Jacqueline Butler

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Organizations: ProfitTree, Etsy

Products: Etsy Keyword Goldmine, 1-Hour Etsy Shop Mini-Course, Six Figure Etsy Seller, 5-Minute Mockup Method Mini-Course, Canva Crash Course, Midjourney Beginner's Guide & 130+ Prompts

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