118: The Truth About Profit Margins On A Small Flower Farm

118: The Truth About Profit Margins On A Small Flower Farm

September 7, 2026 · 28 min

About this episode

Jenny Marks discusses the complexities of profit margins in flower farming and how to optimize them for better income.

What should your flower farm’s profit margin actually be? The truth is, there isn’t one magic percentage. Profit is something you intentionally create, manage, and protect. In this episode, I break down why two flower farms with the same revenue can leave their owners with wildly different incomes, and why simply selling more flowers isn’t always the answer when your business isn’t profitable. We’ll walk through five of the biggest flower farm profit levers : sales, pricing, product and crop mix, expenses, and efficiency. You’ll learn how to identify where the greatest opportunity exists in your farm, use your numbers to make smarter decisions, and build a more profitable, sustainable flower farming business without automatically adding more markets, more flowers, and more hours to your workload.   Did you enjoy this episode?  Please leave a review on Apple or Spotify. Join Jenny for a FREE live training:  www.trademarkfarmer.com/training Follow Jenny on Instagram:  @trademarkfarmer Find free flower business resources:  www.trademarkfarmer.com/note  

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