About this episode

Chris Hobson discusses the intricacies of building successful beauty brands and shares insights from his extensive experience in brand management.

Send us Fan Mail Chris Hobson, CEO of Rare Beauty Brands, home to Patchology and Kate Somerville, breaks down the business of beauty: the insight that turned Old Spice around, what it now costs to build a brand, how to handle dupes, and the metrics founders should track. Who is Chris Hobson? He started a clothing brand in college in Canada, then joined Procter & Gamble in brand management, running Scope, Folgers Canada, Old Spice, and Secret before an MBA and a career building brands. "As...

People in this episode

Host: Ekta

Guest: Chris Hobson

Topics covered

• beauty brands
• business of beauty
• brand management
• metrics for founders
• marketing strategies

Keywords

• beauty brands
• Chris Hobson
• Rare Beauty Brands
• brand management
• marketing
• business insights
• metrics

Mentioned in this episode

Organizations: Rare Beauty Brands, Patchology, Kate Somerville, Procter & Gamble

Products: Scope, Folgers Canada, Old Spice, Secret

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