What Rich Women Secretly Buy

What Rich Women Secretly Buy

From Skin Talks by Boutique Skin Envie

July 15, 2026 · 51 min · Season 3 · Episode 36

About this episode

Malinda Sanna discusses the psychology behind luxury beauty spending and trends among affluent women.

After 15 years and 900+ studies with over 30,000 affluent women, Malinda Sanna knows what luxury beauty buyers actually buy, not what brands think they buy. In this episode of Skin Talks, hosts Beate and Natascha sit down with the founder of Look Look, the market research firm behind private communities like the Beautyverse and Luxuryverse, with clients including Shiseido, Estée Lauder, LVMH, and Tiffany. Malinda pulls back the curtain on the psychology of luxury spending: why ingredients now beat logos and packaging, how word-of-mouth quietly overtook social media influencers, why legacy luxury houses are struggling against nimble K-beauty and clinical brands, and where luxury is heading next. She shares the one thing 30,000 women secretly want that no brand is selling, the affordable product she's obsessed with, and the beauty trend she predicts will look absurd within a decade. If you care about skincare ingredients, beauty trends, luxury spending, and the future of health and wellness, this conversation goes far deeper than skin. 🎙️ Guests: Malinda Sanna: https://www.instagram.com/malindasanna/ 💻 Book a virtual consultation with Boutique Skin Envie: https://bskinenvie.ca/…

People in this episode

Hosts: Beate, Natascha

Guest: Malinda Sanna

Topics covered

Keywords

Sponsors

Boutique Skin Envie

Mentioned in this episode

Organizations: Look Look, Shiseido, Estée Lauder, LVMH, Tiffany

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