Toast - Series 7: Izal Medicated Toilet Paper
About this episode
The episode explores the rise and fall of Izal medicated toilet paper in British culture.
Izal medicated toilet paper was once a staple of British bathrooms - a curious cultural icon, remembered as much for its distinctive feel as for its antiseptic promise. Produced for decades by the Sheffield‑based company Newton, Chambers & Co., Izal became woven into the fabric of schools, hospitals and public buildings across the UK. So how did a product that was everywhere for so long, end up disappearing from shelves, surviving only in nostalgia, and uncomfortable memories? BBC Business journalist Sean Farrington investigates how Izal medicated toilet paper went from national widespread use to historical footnote, joined by resident business expert and entrepreneur Sam White. To uncover the story, Sean and Sam dig into industrial archives, public‑health records and the memories of those who grew up with the unmistakable crinkle of Izal. They hear from former Newton Chambers employees, alongside Dr Alice White - Digital Editor at English Heritage and Historian of Psychology and former Jeyes employees, Nicholas Goodwin and Jayne Howe- who followed the Izal brand closely after it changed hands in the 1980s. At the end, Sam must draw her own conclusions about the fate of Izal…
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