Episode 775: The Earth Dress with Alanna Messner-Scholl of Waverly Flower Co., the American Flowers Week Botanical Couture Series, Part Three
About this episode
Alanna Messner-Scholl discusses her design process for the Earth Dress and the concept of botanical couture in relation to flower growing.
https://youtu.be/IgB9f_-9SVc?si=Nd0prSpTRs6Sb7hc Designed by Alanna Messner-Scholl of Waverly Flower Co., the “Earth Dress” is a slender, floor-length gown that appears to grow from a demure pair of seed-embellished ballet flats. It seems fitting that a sustainable farmer-florist who once attended the Fashion Institute of Technology would conjure up this organic-looking garment using compost, soil, moss, roots, seeds, and vines. “I wanted it to be a concept piece with an organic, natural feeling,” Alanna said. Having designed botanical couture fashions for Slow Flowers Society’s past two American Flowers Week collections--both of which featured blooms, petals, and foliage straight from her cutting garden--Alanna wanted to highlight other aspects of flower-growing, so she turned to her potting shed. For 2026, she explores the lifecycle of a flower through botanical fashion. Her creativity helps us better understand what it means to grow and design. I know you’ll love our conversation as you learn about Alanna’s ideas and design process! Alanna Messner-Scholl of Waverly Flower Co. Slow Flowers Society created American Flowers Week in 2015 as a community-focused floral holiday that…
More episodes of Slow Flowers Podcast
- Episode 777: Snohomish Co. Flower Collective (bonus interview w/ Alicia Schwede)
- Episode 776: Learn How to Make a Sustainable, European-Style Armature with Gina Thresher of From the Ground Up Floral
- Episode 774: Lily Fashions with floral artist Françoise Weeks, the American Flowers Week Botanical Couture Series, Part Two
- Episode 773: The Marigold Gardens with Caitlin Mathes, the American Flowers Week Botanical Couture Series, Part One
- Episode 772: Diversification Through On-Farm Workshops with Niki Irving of Flourish Flower Farm
- Episode 771: Eileen Tongson of Orlando’s FarmGal Flowers on building a cutting garden-based business as a pioneer of the Slow Flowers Movement
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