DO Sweat the Small Stuff: Tiny Writing Shifts that Make a BIG Difference in Your Business

DO Sweat the Small Stuff: Tiny Writing Shifts that Make a BIG Difference in Your Business

From Small Business Casual by Emily Aborn

March 24, 2026 · 27 min

About this episode

Emily Aborn shares simple writing shifts that can significantly enhance the impact of business communications.

Text Emily! Calling all word nerds!! And, of course, non-word nerds who are ready to start writing with more impact. This episode is for you! We’re getting tactical and hands-on as I share tiny writing shifts that make a massive difference in how your emails, social posts, web copy, and marketing land. These aren’t complicated shifts. You don’t need an MFA in Creative Writing or to spend the next year curled up with your dictionary... these are simple, small, specific...

People in this episode

Host: Emily Aborn

Topics covered

  • writing
  • business impact
  • marketing
  • social media
  • email communication
  • copywriting

Keywords

  • writing shifts
  • business writing
  • email impact
  • social posts
  • web copy
  • marketing strategies

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