Offering "Value" Isn't What it Seems: 5 Unexpected Ways to Deliver Value

Offering "Value" Isn't What it Seems: 5 Unexpected Ways to Deliver Value

May 26, 2026 · 16 min

About this episode

Emily Aborn discusses the misconceptions around delivering value in content creation and offers unexpected ways to approach it.

Text Emily! "I can't post unless I'm adding value." Sound familiar? We've all said it (or thought it) at least once or twice. "Delivering value" has become a silent gatekeeper for our content, and the idea of what "value" means can stop us cold. We hold off on emailing our list, posting on social, or pitching that podcast until we have the perfect freebie, tip, how-to... something valuable to offer before we're allowed to show up. Value isn't only found in a commodity. It's not always ...

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Host: Emily Aborn

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