Inside a Niched Agency's Sales System
About this episode
The episode discusses the challenges agency owners face with client follow-up after sales calls and the impact on time and resources.
Most agency owners have felt the sting of being ghosted after a great sales call, the kind where the conversation goes well, real interest seems to be there, a proposal goes out, and then nothing comes back. It happens often enough that it gets treated as simply the cost of doing business, something you absorb by giving your best thinking away for free and hoping enough of it converts into paying work. What that approach quietly costs, though, is time: hours that could have gone into your act...
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