The Handoff Nobody Plans For

The Handoff Nobody Plans For

June 3, 2026 · 30 min · Season 1 · Episode 154

About this episode

Natasha Golinsky shares her experience of unexpectedly transitioning her agency due to a cancer diagnosis.

Ten years of running an agency, and everything was still in her head. Natasha Golinsky, founder of On Purpose Projects, a custom web and e-commerce development agency, didn't plan her exit from the day-to-day. A stage two breast cancer diagnosis gave her six weeks to hand over a business she'd been running for a decade, while everything lived in her head. What came out the other side is one of the most honest, human stories about building a business that can run without you that I've heard. I...

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