About this episode

Maria Rio discusses the financial implications of donor-centric fundraising and its impact on nonprofit organizations.

Send us Fan Mail You've been told that keeping donors happy is how you protect your revenue. What if that's actually the thing bleeding your organization dry? In this episode, Maria Rio makes the case that donor-centric fundraising isn't just a values problem, but also financial one. She breaks down exactly how centering donor comfort drives away your most aligned supporters, tanks staff morale, and keeps your organization stuck addressing symptoms instead of causes. Maria introduces the ACT ...

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