About this episode

Justin Blackman discusses how to create a distinct brand voice in the age of AI.

Justin Blackman is the Founder of Brand Voice Academy, which helps businesses define, document, and apply a distinct brand voice across their messaging. He is a messaging strategist who helps brands move beyond generic, forgettable copy and create bold, personality-driven communication that resonates with their audience. Drawing from his experience with brands such as Red Bull, 5-hour ENERGY, and IHG Hotels & Resorts, Justin developed a process for analyzing vocabulary, tone, cadence, and writing patterns to make brand voice more consistent and scalable across writers and AI tools. In this episode… In a world where AI can generate polished copy in seconds, sounding "good" is no longer enough. The harder question is how do you make your brand sound unmistakably like you? According to Justin Blackman, a messaging strategist known for helping brands sharpen their voice, the answer starts with documenting the patterns that make your communication distinct. He explains that voice is not just intuition; it can be broken down through vocabulary, tone, cadence, and even mathematical patterns, a process he calls "brand ventriloquism." When brands understand those patterns, they can create…

People in this episode

Host: John Corcoran

Guest: Justin Blackman

Topics covered

• brand voice
• messaging strategy
• AI in branding
• communication
• marketing
• copywriting

Keywords

• brand voice
• AI
• messaging
• communication
• copywriting
• strategy
• vocabulary

Mentioned in this episode

Organizations: Brand Voice Academy, Red Bull, 5-hour ENERGY, IHG Hotels & Resorts

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