Ferrari Fandom, Supercharged by AI
From Smart Talks with IBM by Pushkin Industries and iHeartPodcasts
September 9, 2025 · 28 min · Season 6 · Episode 3
About this episode
This episode discusses how Scuderia Ferrari and IBM are enhancing fan engagement through AI-driven insights and digital tools.
Scuderia Ferrari and IBM are redefining fan engagement with AI-driven insights, and cutting-edge digital tools. Learn how IBM is helping Scuderia Ferrari deepen connections with its almost 400 million fans worldwide, driving innovation and community in the digital age. This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions. Visit us at https://www.ibm.com/think/podcasts/smart-talks See omnystudio.com/listener for privacy information.
Topics covered
- fan engagement
- AI
- digital tools
- innovation
- community
- Scuderia Ferrari
Keywords
- Ferrari
- AI
- fan engagement
- digital tools
- IBM
- innovation
- community
Sponsors
IBM
Mentioned in this episode
Organizations: Scuderia Ferrari
More episodes of Smart Talks with IBM
- Inside the Octagon: How AI Brings UFC’s Fastest Moments into Focus · June 2, 2026 · 47 min
- Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations · April 21, 2026 · 43 min
- Smart Talks with IBM Returns April 21 · April 14, 2026 · 2 min
- NASA and AI: Decoding Our Universe · January 13, 2026 · 33 min
- Unlocking Our Quantum Future · November 18, 2025 · 53 min
- IBM CEO Arvind Krishna: Creating Smarter Business with AI and Quantum · October 28, 2025 · 52 min
Explore listener stats, chart rankings, contacts and more on the Smart Talks with IBM podcast page.