Inside the Octagon: How AI Brings UFC’s Fastest Moments into Focus

Inside the Octagon: How AI Brings UFC’s Fastest Moments into Focus

From Smart Talks with IBM by Pushkin Industries and iHeartPodcasts

June 2, 2026 · 47 min · Season 7 · Episode 2

About this episode

Malcolm Gladwell interviews Alon Cohen about how AI enhances the understanding of fast-paced UFC moments.

Most of what happens inside the UFC Octagon is too fast for the human eye to follow. Enter Alon Cohen, Executive Vice President of Innovation for TKO, who has spent 15 years building the data and AI systems that expose the hidden moments that help decide a match. Malcolm Gladwell sits down with Alon to uncover how UFC’s partnership with IBM turns chaos into clarity, giving fans and commentators a deeper story behind every bout. This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions. Visit us at  https://www.ibm.com/think/podcasts/smart-talks See omnystudio.com/listener for privacy information.

People in this episode

Host: Malcolm Gladwell

Guest: Alon Cohen

Topics covered

  • AI in sports
  • UFC analysis
  • data systems
  • innovation
  • sports technology

Keywords

  • UFC
  • AI
  • data systems
  • sports technology
  • innovation
  • Malcolm Gladwell
  • Alon Cohen

Sponsors

IBM

Mentioned in this episode

Organizations: TKO, UFC

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