About this episode

Jeremy Keil discusses authentic advisor marketing and client experience in financial planning.

In this episode of The Smarter Planner Podcast, host Belle Osvath, CFP®, welcomes Jeremy Keil, CFP®, CFA®, and Certified Kingdom Advisor®, founder of Keil Financial Partners, host of the Retirement Revealed Podcast, and creator of the Mr. Retirement YouTube channel. Jeremy joins Belle to talk about advisor marketing, branding, and niching down in a way that feels authentic rather than sales-driven. Drawing on more than 20 years of experience helping clients transition into retirement, Jeremy explains why successful marketing is not just about generating leads. It starts with understanding exactly who you serve and how you communicate with them. Jeremy breaks down the framework he uses for his own business: • Brand: Who you are and who you serve • Messaging: How you speak to those people • Marketing: How you help the right people find you Jeremy also explains how his retirement planning framework became part of his client experience and why advisors should think intentionally about how clients experience their process from the very first interaction. The conversation also explores Jeremy's work as a Certified Kingdom Advisor and how values, faith, and transparency can influence…

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