About this episode

Mickie Kennedy discusses the importance of press releases for building visibility and credibility for small businesses and advisors.

In this episode of The Smarter Planner Podcast , host Belle Osvath , CFP®, welcomes Mickie Kennedy , founder of eReleases , a company that helps small businesses, authors, and startups build credibility and visibility through strategic press release distribution. With nearly three decades of experience, Mickie explains what a press release really is and what it isn't. While many advisors assume PR is expensive, outdated, or ineffective, Mickie breaks down how the right story, placed in the right channel, can lead to meaningful media coverage, stronger SEO, and increased trust with prospective clients. In this conversation, Mickie shares: What makes a press release newsworthy (and why most fail) Why human-interest stories outperform corporate announcements How local media can be one of the most powerful and overlooked channels for advisors The role of press releases in SEO and AI-driven search results How media coverage builds long-term credibility, improves conversion rates, and reduces client churn Mickie also discusses why advisors don't need to appear "big" or overly polished to attract media attention and how authenticity, personal stories, and even contrarian viewpoints can…

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