PodSwap: How To Triple Your Engagement by Posting Your Failures

PodSwap: How To Triple Your Engagement by Posting Your Failures

July 17, 2026 · 36 min

About this episode

The episode discusses the importance of authentic content marketing and sharing failures to enhance engagement.

"Be authentic. If it doesn't feel right inside, don't post it." – Amy Wenham In this episode, I sat down with Amy Wenham, founder of the Women's Business Network (WBN) in Ho Chi Minh City, to talk about one of my favourite topics—authentic content marketing. The conversation made me reflect on my own content. We talked about the podcast studio, the countless hours spent setting up lights and cables, and how I'd often forgotten to share the journey behind the finished product. It reminded me t...

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