EP 216 Fly Design with Brita Fordice of RIO
From So Fly Fishing by The So Fly Crew
June 1, 2026 · 1h 30m · Episode 218
About this episode
The episode features an interview with Brita Fordice, a product developer at RIO Products, discussing her journey in fly fishing and fly design.
We sit down with Brita Fordice, a full-time product developer at RIO Products who designs and tests flies for a wide range of freshwater and saltwater species. Raised on Washington's Stillaguamish River, Brita started fly fishing at eight years old and taught herself to tie flies at ten. She later guided throughout Puget Sound and Hood Canal before helping build RIO's fly program from the ground up. We talk about her journey into fly fishing, fly design, working in the industry, and the lessons she's learned along the way. Follow Brita on Instagram HOW TO HELP SO FLY: Please go leave us a review on APPLE PODCASTS. It really helps our show get out there, which means we get to make MORE episodes. Thank you to our sponsors: Drift Outfitters Redington Chums Costa Muskoka Brewery Hooké Podcast Intro Theme Song Music: “Favela Beat“ by Birocratic (www.birocratic.com) The song used in our podcast was licensed via Birocratic License v05.2016. For info on how you can use this music in your project, check out http://www.birocratic.com/license-app. To download Birocratic’s 60+ song discography, visit http:// birocratic.bandcamp.com. Thanks to all our listeners.
People in this episode
Host: The So Fly Crew
Guest: Brita Fordice
Topics covered
- fly fishing
- fly design
- product development
- freshwater species
- saltwater species
- industry insights
Keywords
- fly fishing
- fly design
- RIO Products
- Brita Fordice
- freshwater
- saltwater
- product development
Sponsors
Drift Outfitters, Redington, Chums, Costa, Muskoka Brewery, Hooké Podcast
Mentioned in this episode
Organizations: RIO Products
Books & works: Favela Beat
Places: Washington, Stillaguamish River, Puget Sound, Hood Canal
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