About this episode

The episode explores how Nigerians shop and what influences their loyalty to brands.

This episode is brought to you by REWRD . www.getrewrd.com SEND US YOUR DILEMMAS: sonigerian.com/Dilemma Are Nigerians actually loyal to brands, or are we just loyal to whoever gives us the best deal? From switching supermarkets because of a discount to choosing one food spot over another because of great customer service, the way we spend our money says a lot about what we value. In this episode of So Nigerian Podcast , we sit down with Amaka , Product Manager at Rewrd , to unpack how Nigerians shop, what keeps us coming back to certain businesses, and why customer loyalty is changing. Together, we explore why traditional loyalty programmers often miss the mark, the role of technology in improving customer experiences, and how businesses can build lasting relationships beyond just offering discounts. Amaka also breaks down how Rewrd ’s connected rewards ecosystem is helping customers earn more value from their everyday spending while helping businesses retain loyal customers. Whether you’re a consumer looking to get more from your everyday purchases or a business owner wondering how to keep customers coming back, this episode is packed with insights you won’t want to miss. Enjoy…

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