About this episode

Simi speaks with Masoom Minawala about her journey as a pioneering influencer and the challenges of authenticity in today's digital landscape.

Simi speaks with Masoom Minawala — one of India's pioneering influencers. Masoom bet her career on the internet at 17, starting her fashion blog Miss Style Fiesta in 2010, a decade before the world knew what an influencer was. She became the first Indian content creator to walk at Milan Fashion Week, a fixture on the Cannes red carpet, and has collaborated with over 500 brands, including Louis Vuitton, Dior, and Hermès. She also launched the #SupportIndianDesigners movement that generated 300...

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