You Don't Have to Choose | SOVEREIGN Magazine® Podcast with Chris Melville

You Don't Have to Choose | SOVEREIGN Magazine® Podcast with Chris Melville

From SOVEREIGN Magazine® Podcast by SOVEREIGN Magazine®

May 20, 2026 · 19 min

About this episode

Nicole George reconnects with Chris Melville to discuss the balance of purpose and pleasure in service-based businesses.

In this episode of the SOVEREIGN Magazine® Podcast, Nicole George reconnects with Chris Melville, SOVEREIGN Magazine®'s In-House Coach to explore the May New Moon issue theme of Seeking Material Things and Chris’s message that women in service-based businesses don’t have to choose purpose over pleasure. Chris challenges undercharging and the belief that helping people means sacrificing financial comfort, emphasizing that charging appropriately supports wellbeing, attracts committed clients, and creates capacity for free or low-cost service. She discusses worthiness, ethical boundaries around affordability (including not pushing clients into debt), and a practical decision-making framework for investments like hiring a VA to free time for revenue-generating work. For early-stage entrepreneurs, Chris recommends defining the desired lifestyle, keeping startup costs low, paying yourself first, building a small buffer, and saving “fun tokens” to connect income with meaningful enjoyment. 00:00 Content Warning 01:06 Meet Coach Chris 01:52 Purpose and Pleasure 03:59 Pricing and Worthiness 06:26 Investing to Grow 08:26 Avoiding Burnout 09:37 Claiming Your Lifestyle 12:22 Pay Yourself…

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