About this episode

Geoff Woods discusses the CRIT framework and the importance of AI in strategic decision making for executive teams.

The CRIT framework — Context, Role, Interview, Task — is the method Geoff Woods uses to help executive teams make decisions in minutes that used to take months. In this episode of Sparks by Ignium, Phil Rose sits down with Geoff, author of The AI-Driven Leader and the strategic advisor who helped grow Jindal Steel & Power's market cap from $750 million to over $12 billion in four years. Geoff's message is clear: AI adoption is not the goal. Growth is the goal. And the difference between leaders who achieve it and those who don't has nothing to do with the technology. In this episode, discover: • Why 100% of the 200+ executives Geoff interviewed said AI was the future — and why fewer than 5% had done anything about it • The CRIT framework (Context, Role, Interview, Task) — and how four steps put you in the top 1% of AI users in the world • How a manufacturing CEO facing bankruptcy found a path forward in under 10 minutes — using one question he'd never thought to ask himself • The three critical gaps killing AI adoption inside companies: the leadership gap, the alignment gap, and the execution gap • Why Geoff doesn't care about AI — and what he actually cares about instead •…

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