About this episode

This episode explores the importance of storytelling in leadership communication with expert Mark Busse.

How to Tell Stories That Win Buy-In: Storytelling for Executive Communication Most leaders know they need stories. Almost none feel ready to tell them. They worry they are not creative enough, that storytelling feels manipulative, or that they simply do not know where to begin. In this episode, Stephanie Bickel sits down with Mark Busse, a storytelling expert, executive coach, and speechwriter who has written for two U.S. Presidents, a governor, and a sitting U.S. Senator. Together they break down why storytelling is one of the most authentic things a leader can do, how to build a story inventory you can pull from on demand, and the exact moments where most people lose their audience. You will also hear the career-defining moment a Hollywood executive looked Mark in the eye and told him the words that changed how he communicates to this day. You'll learn: → The 3 reasons leaders resist storytelling and how to move past each one → How to build a story inventory you can start today → Why the moral of the story has to be unmistakable for a business audience → Where to slow down and add detail, and where to set the stage → How to contribute in any meeting by asking for a story, even…

People in this episode

Host: Stephanie Bickel

Guest: Mark Busse

Topics covered

• storytelling
• leadership
• communication
• executive coaching
• audience engagement

Keywords

• storytelling
• leadership
• communication
• story inventory
• audience engagement
• executive coaching
• business storytelling

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