Ghastly! 16 Delightfully British Ways to Say 'Absolutely Awful' -  The intrusive R -   How do you say these Brand names?- A Small Mindset Shift: Replacing 'Sorry' with 'Thank You'

Ghastly! 16 Delightfully British Ways to Say 'Absolutely Awful' - The intrusive R - How do you say these Brand names?- A Small Mindset Shift: Replacing 'Sorry' with 'Thank You'

March 27, 2026 · 18 min · Season 10 · Episode 12

About this episode

This episode discusses the correct pronunciations of various brand names and encourages a mindset shift from saying 'sorry' to 'thank you'.

Here's the list: Shein - this one I've been saying wrong. I've always pronounced it as 'sheen' whereas the correct pronunciation is 'she-in' Nutella - another one I've been saying wrong. Apparently its not 'nuh-tella' its 'NEW-tella'. I've been turning that U into the schwa. Aldi - I generally say it as 'ALL-DEE' not the 'Al-Dee' its mean't to be. Ikea - I used to say 'eye-key-uh' until the TV adverts came out with the pronunciation guide of ' Ee-kay-uh' Nike - The correct pronunciation is 'Ni-Key' not rhyming with bike. I'm pretty sure I use both. Adidas - Say it as "Add-dee-dass" not 'er-dee-dus' Porsche - A lot of people pronounce this as 'porsh'. , but its two syllables : Por-shuh Primark - Apparently some people say this as PREE-mark. But the way I've always heard it said (which is the correct way) is PRY-mark. Adobe - not 'A-dobe' but 'Uh-doe-bee' Hua Wei - correct pronunciation is WAH-WAY not 'her-wah way' Want to get in touch ? Email: mail@learningbritishaccent.com Want the British Accent Training Courses? Details: https://learningbritishaccent.com/bundle/ 12 month subscription: https://learningbritishaccent.com/product/british-accent-bundle-12-month-access-2/ Indian…

People in this episode

Host: Alison Pitman

Topics covered

Keywords

Mentioned in this episode

Organizations: Shein, Nutella, Aldi, Ikea, Nike, Adidas, Porsche, Primark, Adobe, Hua Wei

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