561: Why Being Impressive and Using Logic Fail to Win People Over (The Neuroscience of Influence)

About this episode

This episode explores the neuroscience behind influence and why traditional methods of being impressive or logical may not be effective in winning people over.

Click here if you’re a senior leader who’s ready to recalibrate how you’re perceived at the executive level — in the next 90–120 days. The Executive Presence Mastery System may be your logical next step. Click here to pinpoint the specific area in your executive presence that’s keeping you invisible to senior leadership and guarantees you stay working hard as a pack mule who never gets promoted. Download the Executive Presence Scorecard assessment. Are you unknowingly sabotaging your influence by focusing too much on yourself—or worse, relying on logic alone? If you’ve ever struggled to get buy-in, felt ignored in meetings, or watched your great ideas go nowhere, this episode reveals why. Most professionals think persuasion is about being impressive or logical—but neuroscience says otherwise. This conversation breaks down the real drivers of influence and how to apply them immediately. By the end of this episode with Joshua Bandoch you’ll know: 🧠How to instantly become more persuasive by shifting focus to what others actually care about 🤫Why emotions—not logic—drive decisions and how to use that to your advantage 🔎 Simple, practical techniques like storytelling, strategic…

People in this episode

Guest: Joshua Bandoch

Topics covered

• neuroscience
• influence
• persuasion
• executive presence

Keywords

• executive presence
• leadership
• communication
• buy-in

Mentioned in this episode

Products: The Executive Presence Mastery System, the Executive Presence Scorecard, Executive Presence Mastery System, Executive Presence Scorecard assessment

Books & works: TEDx, How to Get What You Want: Mastering the Art and Science of Persuasion

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