Is matcha just a format now?
From Specialty Matcha Podcast by Sanko Matcha Products
February 14, 2026 · 1h 24m · Season 4 · Episode 17
About this episode
The episode explores the evolving identity of matcha and its implications in marketing and consumer understanding.
In this episode, Ryan Ahn and Zongjun (Sam) Li delve into the complexities surrounding how the word "matcha" is being used by both marketers and consumers all over the world. The conversation highlights the fluidity of matcha's identity historically, is use and perhaps misuse today, and the importance of education in understanding both historical and contemporary tea cultures.
People in this episode
Host: Ryan Ahn
Guest: Zongjun (Sam) Li
Topics covered
- matcha identity
- marketing
- tea culture
- education
- consumer behavior
Keywords
- matcha
- tea culture
- marketing
- consumer education
- identity
Mentioned in this episode
Organizations: Sanko Matcha Products
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- 100th Episode 🎊 : No Easy Answers · May 7, 2026 · 1h 4m
- Mythologizing in Matcha · April 30, 2026 · 55 min
- Matcha companies we wish existed · April 23, 2026 · 52 min
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