About this episode

The episode explores the evolving identity of matcha and its implications in marketing and consumer understanding.

In this episode, Ryan Ahn and Zongjun (Sam) Li delve into the complexities surrounding how the word "matcha" is being used by both marketers and consumers all over the world. The conversation highlights the fluidity of matcha's identity historically, is use and perhaps misuse today, and the importance of education in understanding both historical and contemporary tea cultures.

More episodes of Specialty Matcha Podcast

• 100th Episode 🎊 : No Easy Answers · May 7, 2026 · 1h 4m
• Matcha companies we wish existed · April 23, 2026 · 52 min
• Our Startup Updates · April 15, 2026 · 43 min
• Interview with Tea Industry Veteran, Billy Dietz · March 26, 2026 · 52 min
• Matcha Community PSA - Missing Person: Ben Barbante · March 26, 2026 · 1 min
• Visiting Shirakawa Uji with Koto Tea Space · March 12, 2026 · 1h 3m

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