Mythologizing in Matcha
From Specialty Matcha Podcast by Sanko Matcha Products
April 30, 2026 · 55 min · Season 4 · Episode 24
About this episode
The episode explores how mythologizing in matcha and tea influences perceptions of quality and origin.
Accompanying Substack Article: Load-Bearing Myths https://open.substack.com/pub/sankomatcha/p/load-bearing-myths?utm_campaign=post-expanded-share&utm_medium=web Hosts Ryan and Zongjun (Sam) explore the mythologizing in matcha and tea, breaking down how demand, marketing, and cultural narratives shape perceptions of quality and origin. This episode uncovers the myths behind famous regions like Uji and the impact on consumers and producers.
People in this episode
Hosts: Ryan, Zongjun (Sam)
Topics covered
- mythologizing
- matcha
- tea
- cultural narratives
- quality perception
- consumer impact
Keywords
- matcha
- myths
- tea
- Uji
- cultural narratives
- consumer perception
- marketing
Mentioned in this episode
Books & works: Load-Bearing Myths
Places: Uji
More episodes of Specialty Matcha Podcast
- Notes at Origin: Nishio, Aichi · May 28, 2026 · 39 min
- Notes at Origin: Toyota, Aichi · May 22, 2026 · 58 min
- Breaking: Japan Seeks GI for "Japanese Tea" · May 14, 2026 · 44 min
- 100th Episode 🎊 : No Easy Answers · May 7, 2026 · 1h 4m
- Matcha companies we wish existed · April 23, 2026 · 52 min
- Our Startup Updates · April 16, 2026 · 43 min
Explore listener stats, chart rankings, contacts and more on the Specialty Matcha Podcast podcast page.