The EA CFB Revolt, Big 12 Infighting, and Michigan in Limbo

The EA CFB Revolt, Big 12 Infighting, and Michigan in Limbo

From Split Zone Duo: College Football Podcast by Richard Johnson and Alex Kirshner

July 15, 2026 · 1h 3m

About this episode

The episode discusses major college sports business stories, including EA Sports microtransactions and Michigan's athletic department investigation.

Matt Brown of Extra Points joins Richard and Alex to talk about the major college sports business stories of the moment. In this latest SZD/Extra Points Sports Business Hour (and the final week before conference previews), the gang discuss the following: * 2:06: The EA Sports microtransactions revolt * 28:02: The Big 12 and Monster Energy: a sponsorship bag fumble or the internet getting carried away during a dead zone in July? * 42:10: More Texas Tech vs. the Big 12 from media days * 49:25: Michigan’s athletic department limbo as a lawfirm investigation into the Wolverines’ culture comes to a conclusion If you like this episode, you’ll love a paid subscription. For $10 a month (or you can get a free month with an annual subscription), subscribers get about twice as many Split Zone Duo podcasts, as well as our coach carousel reporting, deep dives on college football history, Q&A opportunities, and many more goodies as we think of them. You also help keep this show independent and ensure we’re making a podcast that puts our listeners, not anyone else, first. Thank you to our partners * Shop at Homefield * Learn more about Nokian Tyres Producer: Anthony Vito This is a public…

People in this episode

Hosts: Richard Johnson, Alex Kirshner

Guest: Matt Brown

Topics covered

Keywords

Sponsors

Shop at Homefield, Nokian Tyres

Mentioned in this episode

Organizations: Extra Points, Monster Energy, Michigan

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