I Convinced a 700K Newsletter to Stop Ignoring Ads
About this episode
Justin Moore discusses how to leverage a large newsletter audience for effective sponsorship revenue.
You have a 700,000-person newsletter and almost zero sponsorship revenue. That's exactly what's happening at footballguys.com — and it's one of the biggest opportunities I've ever seen. Why reactive sponsorship strategies keep you stuck working with the wrong brands How to build a dream brand list that actually serves your audience The psychographic survey trick that turns a pitch into a no-brainer for advertisers Why CPM pricing is killing your leverage — and what to do instead How sponsorships can become your most predictable revenue stream Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Leaving Money on the Table at Footballguys.com 01:16 Why They Only Took "Easy" Sponsors 02:52 Editorial Standards and Saying No to Bad Fits 04:02 The Problem with Reactive Sponsorship Strategy 05:24 Building a Dream Brand List Around Your Audience 06:12 Psychographic Surveys and Audience Segmentation 08:18 Reversing the Survey to Engineer Your Pitch 09:44 Overcoming Internal Resistance to Change 11:29 Why Sponsorships Can Be Your Most…
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