The Thinking Behind Steph Curry’s New Chinese Sneaker Deal

From Sporticast by Sportico

June 4, 2026 · 28 min

About this episode

Scott and Eben discuss Steph Curry’s new sneaker deal and various sports events.

Scott and Eben discuss Steph Curry’s new 10-year deal with Chinese sneaker brand Li-Ning. They also talk about the NBA Finals, the World Cup, and an Olympics trademark battle. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Hosts: Scott, Eben

Topics covered

Steph Curry
sneaker deal
NBA Finals
World Cup
Olympics trademark battle

Keywords

Steph Curry
Li-Ning
sneaker deal
NBA Finals
World Cup
Olympics
trademark battle

Mentioned in this episode

Organizations: Li-Ning, NBA, World Cup

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