
The Thinking Behind Steph Curry’s New Chinese Sneaker Deal
From Sporticast by Sportico
June 4, 2026 · 28 min
About this episode
Scott and Eben discuss Steph Curry’s new sneaker deal and various sports events.
Scott and Eben discuss Steph Curry’s new 10-year deal with Chinese sneaker brand Li-Ning. They also talk about the NBA Finals, the World Cup, and an Olympics trademark battle. Learn more about your ad choices. Visit megaphone.fm/adchoices
People in this episode
Hosts: Scott, Eben
Topics covered
- Steph Curry
- sneaker deal
- NBA Finals
- World Cup
- Olympics trademark battle
Keywords
- Steph Curry
- Li-Ning
- sneaker deal
- NBA Finals
- World Cup
- Olympics
- trademark battle
Mentioned in this episode
Organizations: Li-Ning, NBA, World Cup
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