Why young St. Louis shoppers opt for vintage over fast fashion

Why young St. Louis shoppers opt for vintage over fast fashion

July 15, 2026 · 19 min

About this episode

The episode explores Gen Z's preference for thrifting and the appeal of vintage clothing in the context of sustainability.

Gen Z’s love affair with thrifting is real. We dive into the appeal of one-of-a-kind finds and the growing movement toward eco-friendly, secondhand style with the founders of the monthly vintage clothing market Drop Soda Vintage Market and a sustainability specialist at WashU.

People in this episode

Guests: founders of Drop Soda Vintage Market, sustainability specialist at WashU

Topics covered

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Mentioned in this episode

Organizations: Drop Soda Vintage Market, WashU

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