
Kolohe Andino discusses his new surf film Fudo and the changing aesthetics of surfing.
“Everyone’s trying to sell the core thing, so we actually went for corny.” Kolohe Andino and his brand, Steko, have a new surf film, Fudo, coming to theatres in late August, followed by a run of premieres before eventually landing on Stab Premium shortly thereafter. From the trailers and clips released so far, it’s clear a serious amount of effort has gone into making the thing: week-long setups for elaborate concept shoots, multiple international trips, a hired snake, and a deliberate move away from what Kolohe sees as an increasingly exhausted aesthetic — the Y2K-heavy, aggressively “core” fetishisation of surfing that has dominated the last five years or so. In its place is something Kolohe thinks surfing has lost, but which was abundant when he was coming up during the Joe G and Kai Neville era: style, artifice, mystique, and, above all, the simple biz of making surfers look cool. Fudo wears those influences openly, with the trailer borrowing liberally from the visual grammar and, in places, the actual concepts of those earlier films. Kolohe is upfront about the borrowing, seeing Fudo as a way to pump some air back into an old wheel he thinks has gone flat. Part of that, he…
Guest: Kolohe Andino
Organizations: Steko
Books & works: Fudo
Explore listener stats, chart rankings, contacts and more on the Stab Podcasts podcast page.