Brad Johnson - Live from Future Proof

About this episode

Dr. Daniel Crosby explores the psychology behind the highest growth financial advisors and firms.

This year on Standard Deviations, we are going to try something a little different. We will be running the episodes weekly now, there will be no guests, each episode will disappear a week after it publishes and we are really going to focus on meaning this season. In this episode, Dr. Daniel Crosby looks at the psychology behind the highest growth financial advisors and firms. Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby's first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into Japanese, Chinese, Vietnamese and German. His latest work, The Behavioral Investor, is an in-depth look at how sociology, psychology and neurology all impact investment decision-making. Daniel was named one of the “12 Thinkers to Watch” by Monster.com, a “Financial Blogger You Should Be Reading” by AARP and a member of InvestmentNews prestigious "40…

People in this episode

Host: Dr. Daniel Crosby

Guest: Brad Johnson

Topics covered

• behavioral finance
• financial advisors
• psychology
• investment decision-making
• self-improvement

Keywords

• behavioral finance
• financial advisors
• psychology
• investment
• self-improvement

Mentioned in this episode

Organizations: Brigham Young University, Emory University, Monster.com, AARP, InvestmentNews

Books & works: Personal Benchmark: Integrating Behavioral Finance and Investment Management, The Laws of Wealth, The Behavioral Investor

More episodes of Standard Deviations with Dr. Daniel Crosby

• Douglas & Heather Boneparth - Money Together: Aligning Your Financial Stories and Goals · June 11, 2026 · 36 min
• Jamie Hopkins - Your Retirement Sketchbook · June 4, 2026 · 36 min
• Dr. Joseph Moore - How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn’t) · April 9, 2026 · 37 min
• Marla Sofer - AI and BeFi: Why Tech and Human First Advice Go Together · April 2, 2026 · 45 min
• Dr. Daniel Crosby - Write Your Story · December 11, 2025 · 16 min
• Dr. Daniel Crosby - The Case for Calm: Being Still in a Turning World · April 9, 2025 · 7 min