32: What Nobody Tells You About Publishing Your Book with Anita Henderson

About this episode

Anita Henderson discusses the essential elements of publishing a book and the misconceptions first-time authors often have.

What if the book you were meant to write has been sitting inside you for years and all you just needed someone to help you bring it out? That’s the question underneath everything Anita Henderson does. She calls herself the Author’s Midwife. And the more she explained what that actually means, the more I realized how perfectly it fits. She doesn’t write your book for you. She helps you bring it into the world the right way. In this episode, she walks us through everything that means. Highlights The myth that almost every first-time author believes. You write a great book. You upload it to Amazon. It finds its readers. If only. Anita has spent nearly 15 years watching that assumption cost authors dearly. Good content, she’ll tell you, is the floor. Not the ceiling. “The core of a great book obviously is the content. If you don’t have that in there, then a pretty cover can only take you so far. But it is a compilation of inputs that makes a book really good.” Structure. Story. Strategy. All three have to show up together. And most first-time authors only think about one of them. What readers expect, even when they don’t realize it. Here’s something Anita said that reframed how I…

People in this episode

Host: Kevin Chung

Guest: Anita Henderson

Topics covered

• publishing
• book writing
• author guidance
• nonfiction
• content strategy

Keywords

• publishing
• book
• author's midwife
• content
• structure
• story
• strategy

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