About this episode

Dmytro Shvets interviews Vadym Gryshyn about how snEco utilized NASA technology to enter the European retail market with their innovative cheese product.

What does 1960s NASA technology and 100% natural crunchy cheese have in common? In this episode of Start Global Insights , host Dmytro Shvets sits down with Vadym Gryshyn, co-founder of the Ukrainian brand snEco . Vadym shares the remarkable story of how he and his brother Philip built a patented food-tech business and navigated the highly strict EU regulatory systems to get their products on shelves across Germany, Poland, and Sweden. What You'll Learn in This Episode: The NASA Connection: How snEco adapted NASA technology to create a 100% natural, shelf-stable cheese snack with a 24-month shelf life. The EU "Traces" System: The complex process of becoming the first company in the region approved to export animal by-products to the EU. The Danger of Non-Focus: Why attending international trade shows without a target market resulted in zero Spanish clients. The Swedish Retail: Why Sweden’s decentralized supermarket model requires a completely different sales strategy compared to central-buying markets. B2B Growth Hacks: Creative ways to get the attention of busy category managers and distributors. The Nordic Timeline: Why you need patience, country-risk risk mitigation, and a…

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