About this episode
Julian Tcherassi discusses the creation and growth of Magiktea, a unique tea brand centered around the health benefits of palo azul.
Julian Tcherassi didn’t start Magiktea trying to compete with traditional tea brands. He found something most people had never heard of — palo azul, a tree bark used for centuries as a natural kidney remedy. When brewed, it does something unexpected. It turns bright blue in the light, thanks to its high concentration of polyphenols — with studies showing it contains up to 8x more antioxidants than green tea. That discovery became Magiktea — an alkaline, caffeine-free tea built around function, not just flavor. Today, Magiktea is stocked in over 1,000 retail locations, including Erewhon, Vitamin Shoppe, Bristol Farms, Lassens, Chamberlin’s, and Fruitful Yield — growing quietly in the better-for-you beverage space. Make sure to check them out at: https://magiktea.com/ Make sure to check them out at: https://www.dangerjonescreative.com/ Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails…
People in this episode
Host: Cameron Nagle
Guest: Julian Tcherassi
Topics covered
- entrepreneurship
- beverages
- health
- natural remedies
- business growth
Keywords
- Magiktea
- palo azul
- natural remedies
- antioxidants
- caffeine-free tea
- entrepreneurship
- beverage industry
Sponsors
Birdieball
Mentioned in this episode
Organizations: Magiktea, Erewhon, Vitamin Shoppe, Bristol Farms, Lassens, Chamberlin’s, Fruitful Yield, Starting Small Media
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